BET Books: A Division of Black Entertainment Television

Instrumental in building awareness for a new, nontraditional extension of a $236M global brand—repositioning BET Books beyond the brand’s traditional identity. Led the creative direction of book packaging and worked directly with illustrators and photographers to develop compelling book covers.

Served as the publisher’s representative, traveling weekly to New York to approve covers, attend sales meetings, and engage with publishing partners. Directed the marketing of titles across made-for-TV movies and nationwide events to strengthen connections between readers and authors. Identified and forecasted new business opportunities while developing and executing integrated marketing and publicity campaigns across print, radio, and digital channels.

Strengthened brand messaging to expand reach and engagement—driving consistent annual revenue growth, outperforming industry benchmarks, and increasing customer satisfaction.

Elevating Soulful Stories that Connect, Represent and Transform.

  • Made to Network Movies

    Partnered with cross-functional teams—from film production and programming to special events—to transform literary content into multi-platform experiences that expanded audience reach and deepened engagement.

  • Art of Book Branding

    Blending photography, illustration, and fine art, developed distinctive, award-worthy covers for bestselling authors—redefining category branding while creating visually compelling, memorable experiences for readers.

  • Events

    Managed national events and special programming initiatives, including historical and consumer-focused events, Armed Forces author tours, book cover contests, and writer engagement programs.

  • Historic Moments

    Amplified historic cultural milestones in print, including the 20th anniversary celebration—transforming a unique opportunity into a powerful storytelling platform that captures, celebrates, and preserves culture through an iconic brand.

  • Campaigns with Impact

    Contributed to and ended up managing the inaugural launch of a national cover model and writer’s contest leading to increased sales, interest, and a new line of business.